Richard Serra has spent his life as an artist redefining space.

“Most space is un-differentiated or homogeneous,” said Serra. “People tend not to understand the fact that as they move, everything changes. Basically my work is really motivated on the ritual of walking and looking.“

His work, often massive monoliths that would buckle most foundations, force the viewer to re-engage with their surroundings. Viewers often describe them as awe inspiring, or vertigo inducing.

But Serra’s goal has never been to direct the viewer's experience.

“You never know who your audience is, and how they'll interpret the work,” said Serra.

“If it fulfills in them something they lack and allows them to understand the poetry in the world that artists, dancers, performers, musicians, bring to it, that makes for a more fulfilling life and a more fulfilling existence.

And I think that's when art does in general.”

The goal of this production was to make a short film about American artist Richard Serra for the Wall Street Journal Magazine’s fifth annual Innovator Awards.

The main challenge for this piece was the unavailability of the main subject for an on-camera interview. The only circumstance that was available to the team was an over the phone interview with Mr. Serra. The audio only interview over the phone posed both quality issues, and issues of identification. Phone audio is highly compressed, and because there was no visual to accompany that audio, there was no possibility of a visual ID of the winner.

MediaStorm used the combination of Audio Hijack Pro and Skype to record the interview. Skype typically provides better quality recordings, and Audio Hijack Pro allowed us to get the highest quality file out of Skype.

Additionally, MediaStorm Editor and Producer, Tim McLaughlin, recorded his own voice during the interview, eventually using that audio to set up and explain the fact that the audio was recorded over the phone.

The films were premiered at The Wall Street Journal Magazine’s fifth annual Innovator Awards on November 4, 2015 and were released online the following day.

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