Adobe Premiere, It’s Damn Good

Editor's note: After seven years working with Apple's Final Cut Pro, we have decided to begin using the Adobe Production Suite. We were early adopters of FCP 7 and considered making the switch to FCP X. In the end, we felt more comfortable with Adobe's product than Apple's FCP X. We know that many people in the industry are struggling with the same decision, so our producers have agreed to share their reasoning for the switch. Today's post from Tim McLaughlin tells about his experiences editing in FCP X and creating MediaStorm's first project in Adobe Premiere Pro. Eric Maierson posted yesterday explaining the overarching reasoning for the switch. These two posts are just the beginning. Our producers will continue to share their experiences with you on our blog. Also, they'll be posting Premiere shortcuts on a new twitter feed @PrProShortcuts. And stay tuned for the release of a new Post-production Workflow…

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Why I’m Switching to Abobe Premiere, not Final Cut X

Editor's note: After seven years working with Apple's Final Cut Pro, we have decided to begin using the Adobe Production Suite. We were early adopters of FCP 7 and considered making the switch to FCP X. In the end, we felt more comfortable with Adobe's product than Apple's FCP X. We know that many people in the industry are struggling with the same decision, so our producers have agreed to share their reasoning for the switch. This post from Eric Maierson explains the overarching reasoning for the switch. Tim McLaughlin also posted with some details of his experiences editing in both FCP X and Premiere. These two posts are just the beginning. Our producers will continue to share their experiences with you on our blog. Also, they'll be posting Premiere shortcuts on a new twitter feed @PrProShortcuts. And stay tuned for the release of a new Post-production Workflow for Premiere that will…

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MediaStorm Field Guide Now on iTunes

We are pleased to announce the release of the updated MediaStorm Field Guide to Powerful Multimedia Storytelling on iTunes. Featuring interactive guides, photo galleries and videos from the MediaStorm Online Training series and the MediaStorm Storytelling Workshop, the new iBook is the most comprehensive field guide we've produced to date. The MediaStorm Field Guide The MediaStorm Field Guide outlines fundamental concepts for gathering multimedia content in the field for documentary films. The guide is based on MediaStorm’s years of experience shooting and producing award-winning projects. Serving as a quick reference for multimedia teams in the field, the guide covers important concepts from picking appropriate gear, to setting up audio correctly, to shooting b-roll and backing up media. Additionally, each chapter’s most important points are conveniently repurposed into a series of checklists to make it easy to remember best practices even when on the go. Featuring in-depth explanations of key concepts and video…

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MediaStorm’s Post-Production Workflow

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MediaStorm is pleased to announce the release of our post-production workflow. Developed over the past seven years, the MediaStorm workflow covers every phase of editing, from organizing assets through outputting final projects and archiving. Covering more than 200 steps, our approach efficiently streamlines the editing process with a focus on organization and creativity. The MediaStorm Post-production Workflow includes: The full 200-step workflow MediaStorm uses everyday with Final Cut Pro 7 Exclusive access to MediaStorm’s Apple Aperture Workflow, including information on how to best use the image management program in conjunction with Final Cut Pro Exclusive access to MediaStorm’s Final Cut Asset Parser, a tool we developed to quickly generate a list of asset names used in a Final Cut 7 project Time-saving software suggestions for transcribing audio, syncing and converting and editing video Integration of more than 10 MediaStorm tutorials to help you choose the right music, color correct your video, work…

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MediaStorm Guide to Basic Color Correction in Final Cut Pro 7

Color correction can dramatically alter the look of your footage. With just a few steps, you can transform washed out video into vibrant and rich imagery. In most instances, color correction is best left for the end of the editing process. There are two reasons for this. First, there’s no need to correct footage until you know for certain it will be in the final project. Second, color correction often requires rendering, which can slow editing down to a standstill. Setting Up In Final Cut 7’s Window menu, select Arrange>Color Correction. In the Timeline, select the video track that you’d like to color correct. From the Effects menu, choose Video Filters>Color Correction>Color Corrector 3-way. You can also drag the effect from the Effects window (command-5) and drop it on the clip. Double-click  the video clip containing the effect to open it in the Viewer. Click the Visual button to open the 3-way…

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