{"id":12542,"date":"2012-11-13T15:11:53","date_gmt":"2012-11-13T20:11:53","guid":{"rendered":"http:\/\/mediastorm.com\/blog\/?p=12542"},"modified":"2012-11-13T15:11:53","modified_gmt":"2012-11-13T20:11:53","slug":"new-transom-manifesto-the-mediastorm-approach-to-storytelling","status":"publish","type":"post","link":"https:\/\/www.mediastorm.com\/blog\/2012\/11\/13\/new-transom-manifesto-the-mediastorm-approach-to-storytelling\/","title":{"rendered":"New Transom Manifesto: The MediaStorm Approach to Storytelling"},"content":{"rendered":"<p><a href=\"http:\/\/transom.org\/\"><img decoding=\"async\" src=\"http:\/\/mediastorm.com\/blog\/wp-content\/uploads\/2012\/11\/transom-logo.gif\" alt=\"\" title=\"transom logo\" width=\"140\" height=\"\" class=\"alignleft size-full wp-image-12543\" \/><\/a>We&#8217;re excited to announce the release of a new <a href=\"http:\/\/transom.org\/?cat=5\" target=\"_blank\">Transom Manifesto<\/a> about quality storytelling by MediaStorm founder and executive producer <a href=\"http:\/\/mediastorm.com\/contributor\/brian-storm\/8\" target=\"_blank\">Brian Storm<\/a>. Here&#8217;s more about the manifesto from Transom&#8217;s Jay Allison: <\/p>\n<h2>Brian Storm: The MediaStorm Approach to Storytelling<\/h2>\n<p>In his <a href=\"http:\/\/transom.org\/?p=30848\" target=\"_blank\">Transom Manifesto<\/a>, <a href=\"http:\/\/mediastorm.com\/contributor\/brian-storm\/8\" target=\"_blank\">Brian Storm<\/a>&mdash;the founder and executive producer of the innovative, multimedia production studio MediaStorm&mdash;talks about &#8220;quality&#8221; on the web as the main driver of web traffic (besides gossip or sensationalism, or being really funny). In an attempt to diagnose the elements of quality, he&#8217;s prepared a fascinating Transom Manifesto, comparing three versions of the same story about a New York City Seltzer Man&mdash;one for radio, one for TV, and one by Mediastorm. He takes the time to disassemble them and break down the beats. This is a great multimedia storytelling exercise, highly recommended.<\/p>\n<p>See Brian Storm&#8217;s Transom Manifesto at <a href=\"http:\/\/transom.org\/?p=30848\" target=\"_blank\">transom.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re excited to announce the release of a new Transom Manifesto about quality storytelling by MediaStorm founder and executive producer Brian Storm. Here&#8217;s more about the manifesto from Transom&#8217;s Jay Allison: Brian Storm: The MediaStorm Approach to Storytelling In his Transom Manifesto, Brian Storm&mdash;the founder and executive producer of the innovative, multimedia production studio MediaStorm&mdash;talks [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":12543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,22,1,13],"tags":[41,1236,959],"class_list":["post-12542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-interviews","category-mediastorm-announcements","category-storytelling","tag-brian-storm","tag-transom-manifesto","tag-transom-org","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.mediastorm.com\/blog\/wp-json\/wp\/v2\/posts\/12542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediastorm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediastorm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediastorm.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediastorm.com\/blog\/wp-json\/wp\/v2\/comments?post=12542"}],"version-history":[{"count":0,"href":"https:\/\/www.mediastorm.com\/blog\/wp-json\/wp\/v2\/posts\/12542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediastorm.com\/blog\/wp-json\/wp\/v2\/media\/12543"}],"wp:attachment":[{"href":"https:\/\/www.mediastorm.com\/blog\/wp-json\/wp\/v2\/media?parent=12542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediastorm.com\/blog\/wp-json\/wp\/v2\/categories?post=12542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediastorm.com\/blog\/wp-json\/wp\/v2\/tags?post=12542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}