The last time I wrote about social media, I made the case for storytellers and content creators to listen before they do any brand promotion online. Observing your online network should’ve given you some insight into what topics interest your neck of the digital woods.

And now that you’re ready to talk, what do you say? Here are a few easy ways to package and deploy that insight to benefit your social media strategy.

Create a social media calendar

Timeliness is next to godliness online. Make a calendar of holidays, annual awareness campaigns and events you can leverage to promote your work. At the beginning of the week, I also make a note of upcoming project/product launches and deadlines that need to be promoted. This saves me time during the week and ensures MediaStorm’s social media content serves our business goals.

This Father’s Day, we presented “A Shadow Remains” to our fans and followers. The film premiered online in 2012, but Phillip Toledano’s story of taking care of his father during his last days expresses a timeless emotion.

Give behind-the-scenes access

People are nosey. Seeing the final product isn’t enough. We want to know what’s really going on: How did it get made? Who made it? Why did they make it? Share stories and photographs from events, meetings and your work process. It’s a great way to promote your work and stoke curiosity.

On Instagram, we gave followers a glimpse of our motion graphics team capturing artwork for our then unreleased series for ICP’s Infinity Awards.
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