Read more about the article Data, Dollars And Love: How MediaStorm Measures the Impact of Our Films
Attendees of Neighborhood Centers' "H-Town Stories" premiere interact with displays. Photo Credit: Neighborhood Centers Inc.

Data, Dollars And Love: How MediaStorm Measures the Impact of Our Films

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Today’s post is from Samia Khan, MediaStorm’s Director of Partnership Development. 

One of the questions I am often asked is “what is the impact of MediaStorm’s films?” It’s a reasonable question. After all, we ask clients to invest their time and resources into a project that simply unfolds. We ask our clients to trust us and to understand that no matter what happens, we’ll deliver a product that tells their story like none other. It’s a lot to ask. We get that. So we’ve made a commitment to measure impact, to develop metrics that help us answer that fundamental question – “why should I invest my limited resources in a MediaStorm production?”

In the coming weeks, you’ll see the results section of our most recent project, H-Town Stories for Neighborhood Centers Inc., packed with data. We’ll tell you how many people attended the film premiere on September 18th; how many people were moved to sign up as volunteers as a result of the film; whether any dollars were raised. We know we live in a world obsessed with numbers so we’ll jump on that bandwagon too.

But what I won’t be able to describe is the sense of connection, empathy, and love that took place at Sundance Cinema on September 18th. I won’t be able to accurately describe how moved everyone was by the stories they saw, and how inspired they were by the families portrayed in the films.

Attendees of Neighborhood Centers’ H-Town Stories premiere interact with displays. Photo credit: Neighborhood Centers Inc.


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Neighborhood Centers and MediaStorm Present “H-Town Stories”

Neighborhood Centers Inc., is a not for profit organization that brings resources, education and connection to over 400,000 people throughout Houston and the Texas Gulf Coast region every year. Dozens of different social sectors fall under its scope. Neighborhood Centers asked MediaStorm to create a film that addressed the question: why does our work matter? H-Town Stories offers an answer. Rather than tell the history of how Neighborhood Centers came to exist and explain all that this massive organization does, we took the approach of telling personal stories about the people they serve everyday. Intimate, cinematic narratives bring the heart and soul of the organization to life. Houstonians can view an edited version of the film on Saturday, August 24th, 2013 at 5:00 pm on KHOU 11 News. The full-length feature will premiere on on September 19th, 2013.

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