Worth Watching #100: Ira Glass’ Cuny Commencement Address

Highlights from Ira Glass' commencement speech. - Brian Storm Your goal should be able to make things that are memorable. You don't have to wait for someone to give you a job for you to start making something that you think would be good. Amuse yourself. If you fall into the right job it should be fun. Keep one moment in every story that is there just for you. Don't deprive your audience of the chance to like your story. A funny moment is rare in a serious news story. Getting those moments that are amusing to you personally into a story more accurately depicts the world. Finding a story idea is a job. Alex Blumberg gets two richly deserved references. Ira intends to eat something he shouldn't. Being a journalist is about having a relationship with luck. When stories are memorable it's because you harnessed your skills and then you got…

Continue ReadingWorth Watching #100: Ira Glass’ Cuny Commencement Address

New Transom Manifesto: The MediaStorm Approach to Storytelling

We're excited to announce the release of a new Transom Manifesto about quality storytelling by MediaStorm founder and executive producer Brian Storm. Here's more about the manifesto from Transom's Jay Allison: Brian Storm: The MediaStorm Approach to Storytelling In his Transom Manifesto, Brian Storm—the founder and executive producer of the innovative, multimedia production studio MediaStorm—talks about "quality" on the web as the main driver of web traffic (besides gossip or sensationalism, or being really funny). In an attempt to diagnose the elements of quality, he's prepared a fascinating Transom Manifesto, comparing three versions of the same story about a New York City Seltzer Man—one for radio, one for TV, and one by Mediastorm. He takes the time to disassemble them and break down the beats. This is a great multimedia storytelling exercise, highly recommended. See Brian Storm's Transom Manifesto at transom.org.

Continue ReadingNew Transom Manifesto: The MediaStorm Approach to Storytelling

Deadline for Last 2012 Workshop Approaching

Applications for the December 10-14, 2012 MediaStorm Methodology Workshop close this Friday, November 9. Attend the Mediastorm Methodology Workshop Whether you are a creative leader, an educator, an entrepreneur looking to start your own media company, or a professional interested in learning how to build a foundation for timeless, impactful multimedia, the MediaStorm Methodology Workshop is the right opportunity for you. The Classroom The methodology workshop gave me time to stop and step into a different way of seeing journalism. I came away inspired by what's possible if we commit to a different way of thinking about stories. -John Temple, Managing Editor, The Washington Post The MediaStorm Methodology Workshop is a five-day intensive workshop held at MediaStorm’s studio in Brooklyn, NY. The workshop is led by MediaStorm founder, Brian Storm, with individual sessions taught by full-time staff members. Our workshop size is always small (under 15 attendees) to ensure that sessions are…

Continue ReadingDeadline for Last 2012 Workshop Approaching

MediaStorm Speaking at FotoWeek EDU

Multimedia Storytelling @ MediaStorm with Brian Storm Saturday Nov. 17, 10am – 5pm, Goethe Institut FotoWeekEDU REGISTER NOW Join Brian Storm, Founder and Executive Producer of MediaStorm, to see how some of the top photojournalists have redefined their storytelling capabilities to include audio reporting and an eye towards publication in multiple media. Their work is capturing acclaim around the world in a time when readers' attention spans are running short. Storytelling opportunities continue to evolve as a result of technological innovations and an expanding media universe. The digital age is giving documentary photographers and photojournalists extraordinary new ways to tell stories. With this new ability, you can also exercise a greater level of authorship with your work. How can the long-form, in-depth visual storyteller satisfy both their journalistic and financial needs in this environment? Learn how to disseminate your work to create an impact on the subject, issue and hopefully society. Learn…

Continue ReadingMediaStorm Speaking at FotoWeek EDU