The Merchants, Luminance Session Six
Craig Peters, senior vice president for business development at Getty, opened the second session talking about a way forward with copyright licensing. He made two assumptions: that content creators want to get paid for their work and that the vast majority want to live in a world where copyright exists. He identified the problem with copyright as one that has risen with new publishing platforms in the "new world of media." Today the average person is posting images to new publishing platforms regularly, but the average person doesn't know about copyright and usually doesn't have a budget to license images. The disconnect leads to what he calls the "world of the right-click," where people take content and use it with no benefit going back to the content owner. The answer to this problem is not SOPA or other legislation, he said. Peters sees the internet as large and evolving. The solution therefore…