Read more about the article Data, Dollars And Love: How MediaStorm Measures the Impact of Our Films
Attendees of Neighborhood Centers' "H-Town Stories" premiere interact with displays. Photo Credit: Neighborhood Centers Inc.

Data, Dollars And Love: How MediaStorm Measures the Impact of Our Films

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Today’s post is from Samia Khan, MediaStorm’s Director of Partnership Development. 

One of the questions I am often asked is “what is the impact of MediaStorm’s films?” It’s a reasonable question. After all, we ask clients to invest their time and resources into a project that simply unfolds. We ask our clients to trust us and to understand that no matter what happens, we’ll deliver a product that tells their story like none other. It’s a lot to ask. We get that. So we’ve made a commitment to measure impact, to develop metrics that help us answer that fundamental question – “why should I invest my limited resources in a MediaStorm production?”

In the coming weeks, you’ll see the results section of our most recent project, H-Town Stories for Neighborhood Centers Inc., packed with data. We’ll tell you how many people attended the film premiere on September 18th; how many people were moved to sign up as volunteers as a result of the film; whether any dollars were raised. We know we live in a world obsessed with numbers so we’ll jump on that bandwagon too.

But what I won’t be able to describe is the sense of connection, empathy, and love that took place at Sundance Cinema on September 18th. I won’t be able to accurately describe how moved everyone was by the stories they saw, and how inspired they were by the families portrayed in the films.

Attendees of Neighborhood Centers’ H-Town Stories premiere interact with displays. Photo credit: Neighborhood Centers Inc.

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Read more about the article MediaStorm Presents “Swan Song” and “These Bones of Mine”

MediaStorm Presents “Swan Song” and “These Bones of Mine”

How do you tell the story of a massive organization with a broad scope that brings resources, education and connection to hundreds of thousands of people throughout Houston and the Texas Gulf Coast? This was the challenge Neighborhood Centers Inc. brought to MediaStorm. With Swan Song and These Bones of Mine, we answer the question of why Neighborhood Center’s work matters with intimate, cinematic narratives of the people they serve everyday. Swan Song is the story of The Greers, a 3-woman unit of mother and daughters nicknamed “The Greer Girls.” When Marilyn is diagnosed with dementia at age 58, her daughters refocus their lives to care for her during her most precious years. They try to juggle it all until they are forced to make a heartbreaking decision. These Bones of Mine is the story of Syed, the black sheep. When he told his family he wanted to convert to a minority…

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Read more about the article Support “The Penguin Counters” on Kickstarter

Support “The Penguin Counters” on Kickstarter


The Penguin Counters is a documentary of a story that’s never been told, about tackling climate change one penguin at a time. For the production team – Peter Getzels, Erik Osterholm and Harriet Gordon – it was a labor of love to follow field-biologist Ron Naveen and his team as he tracks the welfare of colonies of penguins in the world’s most pristine scientific laboratory: Antarctica.

You can help complete their project on Kickstarter.

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