Luminance Session Three: Packaging Media
Eileen Gittins, CEO and founder of Blurb, a digital book publisher, spoke about the 21st century book: what is it now and what might it become? She spoke about how print provides a different experience than digital. Books have physical mass and this may make people feel that they matter more, she says. When she makes the decision between a physical or a digital book she thinks about whether it is something she wants to keep or something she wants to consume. But that's not to say she doesn't see the value in digital. What we used to think of as a book is changing before our very eyes, she says. To help explain this phenomenon, she used an analogy: before there was TV there was radio and when TV first came out it was a lot like radio on TV. Over time TV developed into a new medium entirely. This is…
